A case study of the coca cola company business essay. It is manufactured by the cocacola company which is located in atlanta, georgia, usa. The cocacola company seems to have mastered the social network and social media sites as a way to create some fun for loyal consumers. Organizational analysis the cocacola company introduction.
The oped by cocacola ceo muhtar kent epitomizes a corporate response that contains the essential elements of effective corporate pr crisis management. As such, the company must be aware of the latest economic trends and political. Discuss about the leadership style at coca cola company. To make an impact on the coca cola brand recognition.
Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Coca cola is a multinational company that was found on may 1886 in atlanta. From facebook, brand fans can be a cocacola ahhh giver thats ahhh. It was invented as a patent medicine by john pemberton. It traditionally manufactured concentrates, syrups and powders and. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed carbonated with water. Cocacola company case study help posted on november 25, 2015 january 25, 2018 by frequently asked questions read the cocacola company case provided and answer the following questions. Cocacola india case study by anna sandgren 90834 views. Cocacola enterprises in the netherlands operates a large production plant that makes thousands of liters of beverages every day. Leadership style at coca cola company myassignmenthelp. Comparative analysis of cocacola company and pepsico. Coca cola is the most valuable company of the world and it includes as products fanta, coca cola zero, powerade, and minute maid. Coca cola case study strossle teamed up with coca cola to take on a tough mission.
Following the casestudy, two questions are to be posed which encourage the reader to analyse different aspects of the case in close detail. Leadership can be defined as a trait to motivate and empower others by taking up responsibility of a task and turn a vision into reality northouse, 2015. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. In the paper brand communities on the internet a case study of cocacolas spanish virtual community, the authors maria sicilia and mariola palazon discussed the technological approach the coca cola took to penetrate this market. Great impact through native distribution coca cola had published great content on the page coca. Global global business strategy 1 g global business strategy fahad umar abstract this paper focuses on global business strategy of coca cola company. The challenge every day, huge numbers of messages pass through cocacolas mail servers, much of it being sensitive in nature. Well also use the same term while referring to the specific brand that. An explicit analysis of the four key areas of resource management was conducted. Cocacola hbc is a leading bottler of the cocacola company with sales of more than 2 billion unit cases, or 50 billion servings, annually. Major case analysis carbonated soft drinks 33% of beverage industry already happening nationwide cocacola is. Coca cola business corporate governance case study. The analysis will begin with a brief background of the company including company mission statement and business objectives.
This case study clearly unveils main interest of cocacola in investing heavily in africa because of the promising future benefits, taking into consideration the elevated earnings. People in marketing know that this is tough when you work with one of the most famous brands in the world. Coca cola ppt case study free download as powerpoint presentation. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. This is a comprehensive case analysis of cocacola company. The company is an appropriate example to study because, following criticism of its activities, it has published a transparency list of researchers whom it funded from. The cocacola companys decision making process does not fit into its structure or mission, vision, and values. The paper analyzes leadership and management at coca cola before giving the suitable recommendations. Pepsi advertising strategy by christina amalan 74770 views. Drawing on your own personal workplace experience, write a mini casestudy max 1200 words on. Then and now 2 abstract the purpose of this paper is to find a solution for the discrimination problem that the cocacola company faced back in 1999. Case study on coca cola company linkedin slideshare. Factors influencing staff motivation among employees.
Conclusionlessons learned industry analysis adjust portion sizes market shares for types of beverages emphasize other products goal. From the star coca cola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the coca cola company owns a product portfolio of more than 3500 products. Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. Cocacola in africa case study essay writing online. Coca cola integrated marketing communications published on march 11, 2015 march 11, 2015 207 likes 11 comments.
With the presence in more than 200 countries and the daily average servings to 1. An energy saving approach in the manufacture of carbonated soft drink bottles. The first part of the paper concentrate on the internal and external analysis of the company in the international business environment as well as the extent of globalisation on the. Coca cola ppt case study the coca cola company soft drink. The cocacola company has operations in over 200 countries worldwide. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia.
Hence the case is about leadership and management style at coca cola company, which is the leading beverage company in the entire world. Let us write or edit the case study on your topic diversity case study the cocacola company. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Originally published in consumer superbrands volume v, march 2003. Company tccc this year picked up a total of 30 lions, spanning. The internet, globalization and digitization contribute to the markets.
Coca cola case study introduction the purpose of this paper is to present a strategic marketing plan to identify and evaluate new business opportunities for coca cola amatil, a leading beverage manufacturer based in australia. Pemberton took his most recent invention, a concentrated. With your download, get the 26 best papers relevant to this one, including 19 top related papers. Lions international festival of creativity, the cocacola. This paper focuses on global business strategy of cocacola company. This paper presents the fundamental issues and immediate problems and lists the. The organization has a high credit rating and, therefore, would be able to raise money for the acquisition at a low cost.
As such, the company must be aware of the latest economic trends and political movements in each country so as to formulate corporate strategy and manage daytoday operations. Cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. A graphical presentation of accounts payable period is given in the graph below. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. Be that as it may, in late decades the organization has experienced issues meeting its money related goals and has been connected with various moral emergencies. The cocacola company has always placed high value on good. Business, peace and sustainable development, 20142, pp. There are various divisions created for major regions of the world and heads of each division report to the parent company. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world carroll, 2006. In the standout seminar of last years cannes lions, cokes vp for global advertising strategy and creative excellence stood before a packed auditorium to explain how the cocacola companys approach to marketing had been ripped apart and rebuilt to help the organisa.
However, in the 1990s and 2000s poor decisions, mismanagement, and alleged misconduct cast a shadow over the company. It is interesting to discover what business solutions, occasions, and innovative approaches led this company to such a great success and recognition. Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. Coca cola has segmented the worldwide market on the basis of geographies.
It has operations in 28 countries spanning three continents, and reaching 594 million people. Choose two of the four organisational theory perspectives and discuss how and why they provide us with alternative ways of understanding and analysing cocacola and its relationship with its organisational environment. The coca cola company segments the customers based on the following criteriageographic segmentation. Case study coca cola the coca cola company free 30. Cocacola was the first company to start the exclusive. The study follows the diffusion of cocacolas global branding strategy.
In the 20 th century, cocacola was acquired by asa griggs. Financial performance of the coca cola company account payable days. A case study of cocacola article pdf available in critical sociology 392. The cocacola company struggles with ethical crises. Case study coca cola cocacola israel secured its file and data exchange with safet secure file and email access a comprehensive solution for securing files and data, in compliance with strict regulatory requirements.
Cocacolas response to accusations that it financed a front group to protect its interests at the expense of public health is a case study in pr crisis management. The cocacola company would be able to purchase one of these companies through financing. Dhananjay kumar chandra shekhar nikhil tandan ankit garg nitin bhatt company profile. John pemberton carried a jug of cocacola syrup to jacobs pharmacy in downtown atlanta, where it was mixed with carbonated water and sold for five cents a glass. A story of cokes struggle, revival, and triumphant growth.
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